They make spending decisions with their values. And they buck against outmoded archetypes of identity that box them in. Consumers want to be approached authentically and they will show loyalty to brands that demonstrate shared value systems.
Every touchpoint with your brand, from the tagline to the hang-tag, is a chance to communicate to this audience.
Don't count them out, call them in. Inclusivity is a strategic growth driver.
Your audiences are hungry to know how you're putting your values into action. But most inclusive communications initiatives are internal. AG Group thinks about this differently. We will help you translate your brand's values in a way that translates Internal value to external customer experiences to support business growth. We'll assess your existing practices, evaluate your audience and opportunity, and help implement brand behaviors that grow community, mindshare and loyalty among consumers that exist outside of the traditional binary.
Our services work for brands that want to grow with intention. We have deep experience in product and retail.
Ashlie helps brands that want to grow with intention. She is a skilled facilitator and keen entrepreneur who understands the intersection between social change and business goals. She's currently the Brand Director for the gender-neutral clothing brand, Peau De Loup where she has led growth in engagement and sales YoY through corporate collaborations, grassroots partnerships, communications, and creative initiatives. Seeing the need for more inclusivity in product and retail to meet consumer demands, Ashlie established this consulting practice as an extension of her deep understanding of community, consumers and their journey.
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