They make spending decisions with their values. And they buck against outmoded archetypes of identity that box them in. Modern consumers want to be approached authentically and they will show loyalty to brands that demonstrate shared value systems.
Every touchpoint with your brand, from the tagline to the hang-tag, is a chance to communicate to your audience.
Don't count them out, call them in. Inclusivity is a strategic growth driver.
Your audiences are hungry to know how you're putting your values into action. But most inclusive communications initiatives are internal. AG Group thinks about this differently. We will help you translate your brand's values in a way that translates Internal value to external customer experiences to support business growth. We'll assess your existing practices, evaluate your audience and opportunity, and help implement brand behaviors that grow community, mindshare and loyalty among consumers.
Our services work for brands that want to grow with intention. We have deep experience in women's sports, fashion, retail, entertainment and community engagement.
As someone deeply invested in brand strategy, I’m passionate about helping brands grow with intention. My expertise lies at the crossroads of social change and business goals, where I excel at envisioning the bigger picture and connecting people and ideas in unique ways to advance a vision. Currently, I am a strategic brand advisor to RE–INC, an inclusive content, commerce and community brand. I am focused on working with the team to build and scale the licensed women's sports apparel arm of the company. I am also the acting Brand Director for Peau De Loup (PDL), an LGBTQ+ owned and operated brand, where I’ve spearheaded our brand strategy, engagement, and sales growth year over year.
My consulting roles involve steering brands through impactful collaborations, partnerships, and creative initiatives. I’m particularly focused on integrating inclusivity and authenticity into product design, marketing, and creative storytelling. Recognizing the need for brands to resonate with diverse and underrepresented audiences, I established this consulting practice to support clients with my experience and understanding of these unique consumer journeys.
My work is creating impact at the intersection of women’s sports, entertainment, fashion, and retail. By blending social progress with strategic business objectives, I’m dedicated to driving change and fostering a more inclusive and representative landscape in these industries.
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